The 2018 tax reform is the most significant change to the tax code in over 30 years. When you file your 2018 tax returns — about a year from now […]
What the 2018 Tax Reform Means for Consultants?
Category Archives: Business Marketing & Management
Startups: What’s Hot, What’s Not
Startups play an important role in the Silicon Valley economy. Startup expert Sean Murphy weighs in on technology startups to give us his verdict on which technologies will have a […]
Grow your network even if you are an introvert
Networking is crucial for business and career advancement, but can be difficult for introverts who tend to dislike crowded places and find it difficult to just start talking with strangers. […]
How PATCA Consultants Win With Video
by Paul Scott Information Research and Technical Writing paul@matrixinfoservice.com (650) 400-5667 Video is the coming thing in web marketing, for solid, practical reasons. It helps with SEO: putting video on […]
Managing Customer Expectations
See the slide Presentation on this lively discussion from a recent PATCA meeting. Panelists were PATCA members: Walt Maclay, and Christopher Edington, and it was moderated by Paul Scott. Access file here.
10 Press Release Topics for Consultants
Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, […]
Why Gmail Is Bad For Business
Lately I’ve been blown away by the overwhelming number of entrepreneurs who use gmail for business. While gmail is a free and easy way to send emails, there are lots […]
Promoting your Consulting Services on Craigslist
These are the powerpoint slides in the presentation given by Carl Angotti. it contains an overview of the methods and practice used to make effective Craigslist ads. The complete white […]
The Biggest Mistakes I See on Resumes, and How to Correct Them
I’ve sent out hundreds of resumes over my career, applying for just about every kind of job. I’ve personally reviewed more than 20,000 resumes. And at Google we sometimes get […]
The top IPOs of 2015 (Spoiler: they include Uber and your favorite Greek yogurt)
With Box soaring 66 percent in its long-awaited debut this month, and Shake Shack, the New York burger chain, opening trading this week at an astonishing 131 percent above its offer price, […]