How PATCA Consultants Win With Video

by Paul Scott

Information Research and Technical Writing (650) 400-5667

Video is the coming thing in web marketing, for solid, practical reasons. It helps with SEO: putting video on your site raises your Google page rank. Video helps you with the “know, like, trust” factors that are especially critical for consultants. A video can convey a lot of information quickly: not just text and graphics, but confidence and competence. A video can sell your services in ways that nothing else can.

As good as all of that sounds, video is still a mystery to many consultants. Most of us don’t know where to start. What do you say? How do you say it? And how do you produce a video when all you have is a hand camera that you last used at a birthday party? Fear not, PATCA is here to help you. Our September 8 meeting is all about “Creating Your First Video to Introduce Your Practice”. Andrew Boer will walk you through the process step by step, from scripting to distribution.

To tide you over until the meeting, here are a few sample videos collected from PATCA members. Check them out to see what other consultants are doing and to get ideas for your own video marketing. If you have a video of your own then we’d love to add it to the list. Please take our video survey and add your video!