Category Archives: Member Highlights

April 2016 – Featured Consultant: Robert Lamkin

Robert Lamkin

Featured Consultant Robert Lamkin, Certified Professional Consultant Robert Lamkin is President of Trailblazer Design LLC. Robert is a member of the PATCA Board of Directors. Trailblazer Design provides custom electronic product development services. Available services are product definition, electronic system design, custom electronic hardware design, circuit modeling, printed circuit board development, embedded software, firmware, design […]

4 Hard Truths About Your Marketing Strategy

4 Hard Truths About Your Marketing Strategy

Regardless of what form your firm’s marketing takes–be it through face-to-face contacts, on-line, or a combination…(Join Bruce La Fetra leading PATCA in “Take Back Your Market From Creeping Commodization” Thursday 3/10/16 6PM Meetup ) of the two–much of the time, money and other resources firms put into their marketing creates little or no benefit in the form of additional […]

Take Back your Market from Creeping Commodization

Join PATCA consultant Bruce La Fetra for “Take Back your Market from Creeping Commodization” Thursday March 11, 2016 6:00 PMSpeaker Bruce La Fetra of La Fetra Consulting will share his insights and expertise regarding this topic. Bruce La Fetra’s credentials include degrees from Claremont McKenna College (Economics, Cum Laude) and The Amos Tuck School of Business […]

February 2016: Brian A. Berg Featured Consultant

Brian A. Berg

This month Brian A. Berg, Senior Certified Professional Consultant of Berg Software Design is PATCA’s featured consultant. He has been consulting for 36 years, and has been a PATCA member for 35 of those years. His specialty is hardware and software in the storage industry, and his skills have progressed through various technologies in that arena including […]

10 Press Release Topics for Consultants


Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers […]

LinkedIn: 5 Big Mistakes People Make On Their Profiles

5 Big Mistakes People Make On Their LinkedIn Profiles

  “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison True, that may be inspiring, but it’s terrible advice when it comes to crafting a LinkedIn profile aiming for optimum impact. First of all, you are not Thomas Edison. Second of all, LinkedIn is not the place for […]

Recent sensor video by Past PATCA President, Walt Maclay

Active Mind golf game

In this short video Walt Maclay describes a couple applications using sensors. FitBit wearable exercise and activity tracker Catheter Sterilizer from PuraCath Tricorder from Scanadu A Digital Tracking System for Golf from Game Golf All these products rely on sensors to convert physical parameters to electrical signals. Sensors are becoming increasingly important in terms of […]