Getting to Yes: Presentations that Compel

Presentations come in all shapes and sizes – new business pitches, championing a new idea, creative proposals, or recaps of your excellent work are just a few examples. No matter their form, all presentations have one common goal: to convince someone to do something. Often it’s something they did not know they wanted to do.

If you’re not successfully getting to “yes” in 8 out of 10 of your presentations, you could be missing some critical steps.

In the video below, Deb Doyle, president of Stage2 Marketing and founder of the Marketing Heroes™ Training Program, shares the secrets of successful presentations. Deb developed her presentation secrets by influencing groups of independent franchisees to agree to her recommendations. She uses those skills to smooth the creative approval processes in medical device companies and has a 70% RFP success rate for her airport concession clients.

You’ll learn how to:

  • Use a desired outcome to focus your message
  • Know when you’ve included enough information
  • Manage a presentation after it leaves your hands
  • Make it easier for people to say “yes.”

About Deb Doyle

Deb Doyle is an award-winning marketer with extensive experience as an agency account director, a corporate marketing director, and an adult educator. This year, her consultancy, Stage2 Marketing, will celebrate its 15th anniversary.

Deb’s worked at ad agencies of all shapes and sizes – boutique independent and multinational – producing work that has won 15 creative awards, including a Silver D&AD. Her agency clients have included national restaurant chains, a leading wireless company, technology infrastructure, and health providers.

Corporate experience, much of it under the Stage2 banner, has taken her from global medical devices and airport concessions to non-profits and startups.

Deb helped introduce the first camera phone into the US, increased channel revenue for a global medical device company by $20MM, and led sales and profits for her regional national restaurant chain clients. She likes to make an impact.

Deb has become an admired marketing educator as an instructor at SFSU Extended Learning and the UC Berkeley International Diploma Program. She elevates teams and individuals by fostering curiosity, generosity, and joy.

Deb has a B.A. in English Literature from Penn State University. She’s also a fiber artist, book lover, chef, hiker, and a reformed horsewoman.