Category Archives: Marketing Your Consulting Business

Facebook Aims New Video Tool at Small Businesses

Facebook Aims New Video Tool at Small Businesses

The company already has more than 50 million business pages on its network. They may not be as sexy as the celebrities Facebook is reportedly trying to woo , but small and medium businesses are still an important group of customers for the social network. On Wednesday, the Menlo Park, Calif., company unveiled a new […]

Take Back your Market from Creeping Commodization

Join PATCA consultant Bruce La Fetra for “Take Back your Market from Creeping Commodization” Thursday March 11, 2016 6:00 PMSpeaker Bruce La Fetra of La Fetra Consulting will share his insights and expertise regarding this topic. Bruce La Fetra’s credentials include degrees from Claremont McKenna College (Economics, Cum Laude) and The Amos Tuck School of Business […]

Profit From A Profile On AngelList

Profit From A Profile On AngelList

Evan Loomis is the president of Clarion and vice president of strategy at Corinthian Health Services. Previously, he co-founded home improvement store TreeHouse and national angel investment group Wedgwood Circle.  At a basic level, AngelList is the LinkedIn for startups; it’s a directory for finding and researching great startups. Many of the biggest seed venture […]

LinkedIn Referrals & People-Matching Algorithms

What should I post to LinkedIn

LinkedIn — the platform used by some 380 million professionals for networking, job hunting, learning things and more — today took the wraps off two new products aimed at one of LinkedIn’s biggest groups of paying users: talent recruiters. At LinkedIn’s Talent Connect event in Anaheim, California, the company announced Referrals, a way for companies […]

Candid answers to CAN-SPAM questions

The classic 40s movie An Email to Three Wives , the R&B hit Take an Email, Maria , and C.S. Lewis’ The Screwtape Emails . The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have […]

What You Need To Know About Online Video

What You Need To Know About Online Video Platforms

On this 10th anniversary of the first video being uploaded to YouTube, it’s important to look at how the online video industry has changed in the last two years — because the changes have been as significant as those that started 10 years ago. A variety of online video platforms clamored for your attention in […]

“Why Should I Do Business with You?”

How To Respond When Asked, “Why Should I Do Business with You?”

why should i do business with you The title of the article says it all when it comes to leading effective meetings. As the sales executive, you are the leader when meeting with clientele. False Start On occasion you may hear someone say, “I can talk to you now, but I only have a few […]

Discriminate Amongst Customers, and Be Proud of It

Why You Should Discriminate Amongst Customers, and Be Proud of It

Image credit: American Airlines When it comes to employees, or prospective employees, you shouldn’t discriminate. It’s against the law and not good business. But when it comes to your customers, you should absolutely, positively, frequently discriminate. Although we all want to feel that every customer is equal and loved, the fact is that all customers […]

10 Press Release Topics for Consultants


Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers […]