Category Archives: Marketing Your Consulting Business

Candid answers to CAN-SPAM questions

The classic 40s movie An Email to Three Wives , the R&B hit Take an Email, Maria , and C.S. Lewis’ The Screwtape Emails . The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have […]

What You Need To Know About Online Video

What You Need To Know About Online Video Platforms

On this 10th anniversary of the first video being uploaded to YouTube, it’s important to look at how the online video industry has changed in the last two years — because the changes have been as significant as those that started 10 years ago. A variety of online video platforms clamored for your attention in […]

“Why Should I Do Business with You?”

How To Respond When Asked, “Why Should I Do Business with You?”

why should i do business with you The title of the article says it all when it comes to leading effective meetings. As the sales executive, you are the leader when meeting with clientele. False Start On occasion you may hear someone say, “I can talk to you now, but I only have a few […]

Discriminate Amongst Customers, and Be Proud of It

Why You Should Discriminate Amongst Customers, and Be Proud of It

Image credit: American Airlines When it comes to employees, or prospective employees, you shouldn’t discriminate. It’s against the law and not good business. But when it comes to your customers, you should absolutely, positively, frequently discriminate. Although we all want to feel that every customer is equal and loved, the fact is that all customers […]

10 Press Release Topics for Consultants


Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers […]

LinkedIn: 5 Big Mistakes People Make On Their Profiles

5 Big Mistakes People Make On Their LinkedIn Profiles

  “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison True, that may be inspiring, but it’s terrible advice when it comes to crafting a LinkedIn profile aiming for optimum impact. First of all, you are not Thomas Edison. Second of all, LinkedIn is not the place for […]

Online Marketing For Professional Services May-14 at PATCA

  Sean K. Murphy:  I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants. Prospects gain an appreciation for your expertise and ability to understand and to solve their problems through what you write, what you say, and what […] Click […]

Great Demo! Workshop on May 20 & 21, 2015

Event Details GREAT DEMO! DEMONSTRATION EFFECTIVENESS 1.75-DAY WORKSHOP Brought to you by PATCA member Sean Murphy.  Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and […]

How To Grow Your Consulting Business

How To Grow Your Consulting Business

CEO and Founder, Human Workplace Everybody is a consultant now, including you. My seventeen-year-old kid is a consultant. You have to be a consultant now, because the old work world is gone. My dad worked for the same company for thirty-five years and retired from that company with a […] Click to view full article