Category Archives: Marketing Your Consulting Business

Carl Angotti on Strategies for Pricing Consulting Services

The Freelancer Generation: Why Startups And Enterprises Need To Pay Attention

Carl Angotti on Strategies for Pricing Consulting Services Direct link to download “How to Decide How Much to Charge for Your Services” http://traffic.libsyn.com/skmurphy/AngottiPricing180912.mp3 Key approaches – High Level Summary Use the 1000 invoiced hours rule – To reach a desire target income, assume you can invoice 1000 out of the available 2000 working hours there […]

Carl Angotti on “Getting Started Quickly and On the Cheap”

Getting Started

 Direct link to download “Getting Started Quickly and On the Cheap” file http://traffic.libsyn.com/skmurphy/AngottiOnTheCheap180822.mp4 Podcast Transcript This is Sean Murphy of SKMurphy. I’m hosting today’s podcast, and I’m pleased to have Carl Angotti as a guest. Carl is an experienced consultant who’s been a member of PATCA for more than three decades. PATCA is the […]

How PATCA Consultants Win With Video

video

by Paul Scott Information Research and Technical Writing paul@matrixinfoservice.com (650) 400-5667 Video is the coming thing in web marketing, for solid, practical reasons. It helps with SEO: putting video on your site raises your Google page rank. Video helps you with the “know, like, trust” factors that are especially critical for consultants. A video can […]

Facebook Aims New Video Tool at Small Businesses

Facebook Aims New Video Tool at Small Businesses

The company already has more than 50 million business pages on its network. They may not be as sexy as the celebrities Facebook is reportedly trying to woo , but small and medium businesses are still an important group of customers for the social network. On Wednesday, the Menlo Park, Calif., company unveiled a new […]

Take Back your Market from Creeping Commodization

Join PATCA consultant Bruce La Fetra for “Take Back your Market from Creeping Commodization” Thursday March 11, 2016 6:00 PMSpeaker Bruce La Fetra of La Fetra Consulting will share his insights and expertise regarding this topic. Bruce La Fetra’s credentials include degrees from Claremont McKenna College (Economics, Cum Laude) and The Amos Tuck School of Business […]

Profit From A Profile On AngelList

Profit From A Profile On AngelList

Evan Loomis is the president of Clarion and vice president of strategy at Corinthian Health Services. Previously, he co-founded home improvement store TreeHouse and national angel investment group Wedgwood Circle.  At a basic level, AngelList is the LinkedIn for startups; it’s a directory for finding and researching great startups. Many of the biggest seed venture […]

LinkedIn Referrals & People-Matching Algorithms

LinkedIn Debuts Referrals, Relaunches Recruiter With People-Matching Algorithms

LinkedIn — the platform used by some 380 million professionals for networking, job hunting, learning things and more — today took the wraps off two new products aimed at one of LinkedIn’s biggest groups of paying users: talent recruiters. At LinkedIn’s Talent Connect event in Anaheim, California, the company announced Referrals, a way for companies […]

Candid answers to CAN-SPAM questions

The classic 40s movie An Email to Three Wives , the R&B hit Take an Email, Maria , and C.S. Lewis’ The Screwtape Emails . The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have […]