Category Archives: Independent Consultants Tips & Trends

How PATCA Consultants Win With Video

video

by Paul Scott Information Research and Technical Writing paul@matrixinfoservice.com (650) 400-5667 Video is the coming thing in web marketing, for solid, practical reasons. It helps with SEO: putting video on your site raises your Google page rank. Video helps you with the “know, like, trust” factors that are especially critical for consultants. A video can […]

Financial and Budget Planning for Independent Consultants

Slides are available from the panel on “Financial and Budget Planning for Independent Consultants”.  We looked at four different time frames that consultants may plan for: Managing cash flow on a project basis around the prospect-proposal-SOW-deliver-bill-paid (this may be 3 months to a year) Having an annual plan for the business A 3-5 year financial […]

Finding Financial Health in the Gig Economy

Finding financial health in the gig economy

So, you’re cruising down the highway with your latest fare, making money whenever you choose to turn on your engine. But that 1099 economy you’re so fond of should come with a warning: Steep Drop-off Ahead. Why? Because with the gig economy comes an entire set of income volatility issues — and if you’re not […]

Consultants: How To Make Sure You Get Paid

Entrepreneurs: Here's How To Make Sure You Get Paid

If you’re a consultant, entrepreneur or reelancer, client payments are your lifeblood. Should clients neglect to pay, business operations grind to a halt. And, if you’re not getting paid, your bills will remain unpaid — which isn’t good for anybody. While the problem of deadbeat clients has been around from time immemorial, the “Freelancer Generation” […]

Entrepreneurs: Am I Making A Fool Of Myself?

Am I Making A Fool Of Myself? Written by Sean Murphy. Posted in 1 Idea Stage, 2 Open for Business Stage, 3 Early Customer Stage, checklist, Rules of Thumb, skmurphy One of the most common questions I hear in conversations with entrepreneurs at Bootstrapper Breakfasts, in Office Hours calls, with clients–and not infrequently from myself when […]

21 Keys To Maximize Your Website In 2016

21 Keys To Maximizing Your Site’s Visibility In 2016

21 keys to improve search rankings in 2016 Twenty years ago, the fact that you had a website was enough. People would come for the novelty. Ten years ago, it became tougher to attract visitors. But it was still easy if you knew how to build a mass of incoming links. Today, competition for visibility […]

11 Tips for New Consultants

After releasing a few big products last week, we’re back to regularly-scheduled programming. This week, we’ll focus on the consulting lifestyle . Today’s post is on practical tips to being successful as a new consultant. A former manager once said to me, “do well in your first project, and you can write your own ticket […]

How Consultants Interview Clients: Tips

How consultants interview clients

Interview notes This week my team interviewed more than 20 people, everyone from VPs down to the analysts and clerks. The interviews were a gold mine of insights – especially since we were still in the early days of the project and collecting data. My throat was killing me, but these interviews helped us get […]

Freelance Engineer Marketplace Now Sells Designers

Massive Freelance Engineer Marketplace Toptal Now Sells Designers

Software is eating the world, but who’s setting the table? Engineers, and everyone needs them. But companies that hire freelance programmers are realizing an ugly product is as broken as buggy code. The talent crunch around engineers has now spawned a parallel desperation for designers. Toptal wants to answer that call by routing designers with […]