The deadline to move to Google Analytics 4 (GA4) is fast approaching. But there’s no need to panic! Norbert Korny explains what the changes mean for you and important deadlines.

Topics included:

• What’s different for Google Analytics 4 and why it’s happening now.
• Why moving over today helps you build the necessary historical data
• Things you should consider to make the migration smoother

About Norbert Korny
Norbert Korny is a Software Architect with a couple of decades of experience in systems integration, building data processing pipelines, and data visualization.