Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers of your services directly when they search or read news sites like Yahoo news.

1. Announce a strategic partnership or alliance
2. Issuing a statement on a hot issue
3. New client acquisition
4. Holding a seminar or workshop
5. Availability of white paper or article
6. Company revenue, sales, or profit
7. Announce new member of board of directors or board of advisors
8. invitation for a special offer
9. Participation in local event or tradeshow
10. Winning an award

I have seen excellent results (increased SEO, direct sales inquires) from well written press releases. But, the lack of a compelling title or poor first sentence can have them fall flat. Also it’s more compelling to include a quote from a third party (typically a customer) who can validate/substantiate one or more of the statements you are making.

I use eReleases which distributes over PR newswire for about half the price ($400). See http://www.ereleases.com/submit.html for details, we have been working with them for more than four years and been very pleased.  I find them better than PRWeb.  Contact me if you are interested in the PATCA discount code for eReleases. You don’t need to go through me.

Just a bit about myself, I am a consultant at SKMurphy, Inc. and I help early stage entrepreneurs and consultants find more customers. I enjoy being hands-on with great cost effective lead generation. I give practical advice that cuts through the bull to help you build a business. I am a hardware engineer and a mom, so I have a do-it/done methodology.