Category Archives: Independent Consultants Tips & Trends

Freelance Engineer Marketplace Now Sells Designers

Massive Freelance Engineer Marketplace Toptal Now Sells Designers

Software is eating the world, but who’s setting the table? Engineers, and everyone needs them. But companies that hire freelance programmers are realizing an ugly product is as broken as buggy code. The talent crunch around engineers has now spawned a parallel desperation for designers. Toptal wants to answer that call by routing designers with […]

Candid answers to CAN-SPAM questions

The classic 40s movie An Email to Three Wives , the R&B hit Take an Email, Maria , and C.S. Lewis’ The Screwtape Emails . The titles would have been different if they had been written recently. Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have […]

A Priority Inbox For Your Phone’s Notifications

Snowball Debuts A “Priority Inbox” For Your Phone’s Notifications

With a growing number of mobile applications available to download, and only a handful that see regular usage , push notifications have become one of the only ways for developers to grab users’ attention in order to get them to re-open their app and re-engage with their content. Unfortunately for app users, that means we’re […]

Don’t let crowdfunding be your “doom”

Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case . The lesson: If you launch a crowdfunding campaign, keep your promises. The FTC just settled a case against the creator of a crowdfunding project who did not keep his promises. According […]

6 Easy Steps to a Simple Practical Business Plan

So you wonder whether you want a business plan for your business. You’ve heard that business plans are about raising money, perhaps, and it sounds like it might be hard to do. You don’t have that MBA degree or CPA certification. So thank goodness, you don’t need it. What a relief. Here’s my suggestion: Take […]

25 More Ways to Save on Small Business Travel

25 More Ways to Save on Small Business Travel

travel planning Earlier this year, Small Business Trends published a report on the 25 best ways for small business travelers to save money on the road. Then recently, SurePayroll offered an invitation to provide a few questions to the company’s monthly SurePayroll Small Business Scorecard . The questions were posed to small business owners and […]

Recruiting: The Fundamental Fallacy

The Fundamental Fallacy of Modern Recruiting

Think the hiring process is tedious and a waste of time? You are not alone. Lately, there has been growing concern among policymakers and journalists about the increasing time gap between the posting of a job listing and the actual hiring of a worker . The most popular explanation for this trend among economists is […]

LinkedIn: 5 Big Mistakes People Make On Their Profiles

5 Big Mistakes People Make On Their LinkedIn Profiles

  “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison True, that may be inspiring, but it’s terrible advice when it comes to crafting a LinkedIn profile aiming for optimum impact. First of all, you are not Thomas Edison. Second of all, LinkedIn is not the place for […]

Online Marketing For Professional Services May-14 at PATCA

  Sean K. Murphy:  I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants. Prospects gain an appreciation for your expertise and ability to understand and to solve their problems through what you write, what you say, and what […] Click […]