I updated the website section of our slide deck for our Sat-Apr-23 “Getting More Customers” workshop (early bird still open for another day at https://www.eventbrite.com/e/getting-more-customers-on-april-23-2016-tickets-22226613399) and came up with this cheat sheet for free website tools.

<b>Check spelling</b> http://www.checkdog.com/ The free version is a good quick check, the paid version allows you to add your own dictionary (useful when you have specialized vocabulary or nomenclature on your site).
<b>Check your page rank and inbound links</b>
http://www.prchecker.info/check_page_rank.php
https://moz.com/researchtools/ose/
<b>Add Google Analytics</b> http://www.google.com/analytics/ You can use this to determine popular pages, where visitors are spending time and where you visitors are coming from.
<b>Add Google Webmaster tools</b> https://www.google.com/webmasters/tools/home This allows you to understand what problems Google is having crawling your site.
<b>Check your page load times and usability</b> https://developers.google.com/speed/pagespeed/insights/ The Google Speed test allows you to get a free evaluation of your page loading times and usability for both desktop and mobile versions of your site. Page load times are now a factor in where your pages rank in search results and is worth paying attention to if your ratings are below 50.
See https://moz.com/blog/how-to-achieve-100100-with-the-google-page-speed-test-tool

What else are folks using?

Sean Murphy http://www.skmurphy.com 408-252-9676