Hi All,

I just read an article from Forbes Magazine entitled “How Inbound Marketing Killed Cold Calling” (See http://www.forbes.com/sites/steveolenski/2016/06/30/how-inbound-marketing-killed-cold-calling/#4e5bee76bafc ). Most of us don’t use cold calling, but instead we do the “Warm Calling” suggested in this article. Check over the strategies he suggests for three basic methods to address this warm calling. Has anyone used any of these, and how does it work?

We all also need to learn to do better of “Inbound Marketing”. He suggests methods as:
“These warm prospects may have subscribed to your newsletter, downloaded a resource from your website, connected to you on social media, or watched a video about your product or service.”

Any thoughts?

Carl Angotti