Steven Graff takes us through a basic overview of getting the most out of Google Analytics and the top five things to track in Google Analytics beyond the vanity metrics of visitors, pageviews, and sessions.

About the Speaker:

Steven Graff – Director of Optimization

Over the last three decades, Steven’s worn just about every hat in the MarCom agency business: media buyer, copywriter, PPC manager, creative director, account director, information architect, program director, VP of Operations, and CEO. As Director of Optimization, Steven focuses on adding to his understanding of user behavior and motivation in nearly every market sector to address the problem of conversion optimization throughout the customer journey. A key driver in his testing and success is moving beyond a marketer’s intuition and proving winning strategies that are informed by digital analytics.