David Harrell – Turning Ambitious Goals into Executable Plans

PATCA Featured Consultant

David Harrell - Turning Ambitious Goals into Executable Plans

David Harrell – Operations & Project Consultancy Leader

David Harrell is an experienced operations and project consultant who works with organizations and executive teams to improve operational performance, execute complex initiatives, and guide strategic transformation efforts. He provides advisory support to business leaders, helping translate strategy into practical execution across projects, programs, and operational systems.

One of his favorite success stories has been his work with Airnetic. Bob Pelton, Director of Operations at Airnetic, came to David with ambitious goals to improve operational efficiency and scale processes for the veterinary oxygen generator used in hospitals and veterinary practices. The company at that time had five disconnected software systems. David interviewed team members to understand workflows, consolidated the systems into two platforms (including monday.com), migrated the data, and automated processes within eight weeks. The improvements were so effective that the company continues to hire him for ongoing automation and workflow adjustments, several years later.

Winning Results

  • Created processes and automations which increased sales efficiency & revenue by over 70%
  • Established Shopify eCommerce structure for a multi-national startup and Increased revenue by 50%
  • Structured and reorganized companies with new org charts & positioning which increased customer feedback & responsiveness by 45%

With a career spanning consulting and operational leadership roles, David brings a pragmatic approach to solving organizational challenges, combining strategic planning with hands-on implementation. His work focuses on improving project execution, strengthening operational processes, and helping organizations scale effectively while managing risk and complexity. He also volunteers his time to certain independent causes, such as ‘indie’ musicians.

David’s superpower is adaptability. Early in his career, he worked as a “fixer” through temp agencies, stepping into difficult roles that others had failed to fill and learning new systems and skills quickly. His strength lies in recognizing how team members and workflows fit together, similar to a conductor coordinating musicians. Clients often describe his value as improving operational efficiency and scaling processes.

Through his consulting work, David helps leaders turn ambitious goals into executable plans.

Also see