What You Need To Know About Online Video

What You Need To Know About Online Video Platforms

On this 10th anniversary of the first video being uploaded to YouTube, it’s important to look at how the online video industry has changed in the last two years — because the changes have been as significant as those that started 10 years ago. A variety of online video platforms clamored for your attention in 2005, including Apple’s iTunes, Blip, Dailymotion, Metacafe, Myspace and even Google’s own video service. But in just five short years, the race was over. In January of 2015, Comscore found that Google’s video efforts (primarily YouTube) were reaching nearly three times as many users as the next biggest video destination, Yahoo; and when you count total videos served, the company was 14 times bigger than the next on the list, Hulu. Things stayed relatively the same until about two years ago, when a variety of new platforms started to creep up the rankings. Led by Facebook, these sites started pushing on YouTube’s dominance. In March of 2014 — the last month Comscore released raw video figures (as compared to U.S. unique users) — Facebook was delivering more than 40 percent of YouTube’s raw video volume, to an audience that was 57 percent of YouTube’s total unique reach. Those numbers are notable, because Comscore today only releases data based on desktop views, despite the fact that Facebook claims 65 percent of its video views are mobile , compared to 50 percent for YouTube. If those views were counted, the numbers would likely skew even more heavily toward the upstart. YouTube is not going away. It’s still the biggest online video platform by far. But it’s not alone anymore, and if you’re still thinking that’s all you have to worry about — for building audiences, selling products or launching services — think again. In 2005, most […]