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A key area where many companies don’t focus as much as they should – is expansion within their existing customers. Many companies focus, in some cases exclusively, on new customer acquisition. You should acquire new customers – but ONLY if there is an equal or greater focus on retaining and expanding your footprint within existing accounts.
Patty Watkins will focus on the EXPAND element of The Land and EXPAND Sales Framework within your current customer base – and why that is the fastest path to expanding your bottom line!
About the Speaker:
Patty Watkins has extensive experience as an SVP and VP of Sales, regionally, nationally and globally in both startups in Silicon Valley and Fortune 500 companies – including HP, AT&T, Teradata and NCR – where she also led startup teams. She earned her BBA from the University of Texas at Austin and her MBA from Santa Clara University in Northern California, graduating with honors from both universities. Patty has built sales organizations from $0 to $100M plus multiple times, transformed several sales teams from worst to first, and led many successful teams to significantly improved results. Patty has a wide breath of experience leading sales teams in landing and expanding sales.