The easiest assets to leverage are those that you already have. This talk will take you through a series of short exercises that will help you identify assets you already have, assets that you can easily develop, and strategic assets you should develop a plan to cultivate or create. Leverage your assets to increase your bottom line.
Intellectual Property and Know How
Relationships and Social Capital
About the Speaker
Sean Murphy is founder and CEO at SKMurphy, Inc. Since 2003 his firm has assisted technology firms and consultants with customer development, focusing on early customers and early revenue. He enjoys working with small teams who plan to change the world, creating more opportunities than they started with. He is also the founder of Bootstrappers Breakfast ® meetings that are designed for entrepreneurs to share ideas and “eat problems for breakfast.”® Sean has a BS in Mathematical Sciences and an MS in Engineering-Economic Systems, both from Stanford.