How GoPro Is Building Its Future Drone Platform Foundations

How GoPro Is Building Its Future Drone Platform Foundations

GoPro started working on drones a few months ago in order to stake a claim in this multibillion-dollar market. This is a natural for them, as they will be able to offer the best flying immersive camera on the market — completely autonomous, no pilot required. We explain here why they could be the next big player in the emerging drone market. Even though we’ve seen GoPro non-event videos appearing on the web, it’s probably when there is no communication that the best technological innovation will emerge. A few months ago, GoPro announced buying Kolor, a 360-degree video software vendor company in France. Kolor is developing a platform for stitching together 360-degree videos coming from, for example, different GoPro units attached to a specific mast. The company has become a dedicated business unit for 360-degree spherical applications. Kolor’s founder is now Senior Director of Immersive Media Solutions at GoPro. With this acquisition, GoPro is entering the market for 360-degree drone images/videos applications. Even though there are some 360-degree camera players on the market (like Bublcam , Panono and Giroptic ), none will be able to natively integrate the camera on the drone for perfect image quality and stabilization. Immersive video and images applications are the next big thing coming on the market. Anyone who has ever tried to set up a drone gimbal to catch perfect quality and stabilized video on three axes knows it’s a nightmare. Immersive video without any camera/drone movement allows you to benefit immediately from a panoramic and 360-degree spherical view to offer interactive exploration directly inside the image, to see the real world in your VR gear. This is what Kolor is doing in this field with Chrome for 360-degree view. One of GoPro’s latest acquisitions is in Zürich, Switzerland. GoPro is now entering […]