Facebook Aims New Video Tool at Small Businesses

Facebook Aims New Video Tool at Small Businesses

The company already has more than 50 million business pages on its network. They may not be as sexy as the celebrities Facebook is reportedly trying to woo , but small and medium businesses are still an important group of customers for the social network. On Wednesday, the Menlo Park, Calif., company unveiled a new tool that lets businesses make a short introductory video about their company. Dubbed “Your Business Story,” the video tool lets businesses create essentially a photo slide show to which they can add some music from a library and a short text description of “what they are in the business of” doing. With video’s meteoric rise in importance, it’s not surprising that Facebook FB 0.12% is coming up with extra ways to not only get more video uploaded onto its network, but also to get users to watch more of it. As Fortune previously reported , Facebook is on a ferocious quest to become a serious competitor to Google’s GOOGL -0.36% video network, YouTube. Not surprisingly, YouTube also lets users create similar videos out of photo slide shows. So far it’s not doing too shabby. During an earnings call in November, the company revealed its users were now watching 8 billion videos per day , twice the amount they were watching only a few months prior in April. And as Facebook VP of small businesses Dan Levy told Fortune in an interview, more than 1.5 million small businesses upload videos on Facebook every month. With that said, the 8 billion metric should be taken with a grain of salt, especially if you ask YouTube’s CEO, Susan Wojcicki. At Fortune’s Brainstorm Tech conference in Aspen, Colo., last summer, Wojcicki challenged the validity of the metric because Facebook automatically plays videos in a user’s feed instead of […]