Take Back your Market from Creeping Commodization

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BruceLaFetraJoin PATCA consultant Bruce La Fetra for “Take Back your Market from Creeping Commodization” Thursday March 11, 2016 6:00 PMSpeaker Bruce La Fetra of La Fetra Consulting will share his insights and expertise regarding this topic.

Bruce La Fetra’s credentials include degrees from Claremont McKenna College (Economics, Cum Laude) and The Amos Tuck School of Business at Dartmouth College (MBA), and professional certifications in Essential Facilitation from Interaction Associates and as a Certified Document Imaging Architect (CDIA) from the Computer Technology Industry Association.


Many professionals, be they are high-priced attorneys or contract engineers, are battling a creeping commoditization of their work. Clients have access to so many potential providers that power has shifted from sellers to buyers. The more you resign yourself to the commoditization of your work, the more potential buyers come to treat you as a commodity. You don't have to be helpless. There are always a few that thrive while others focus on surviving. This doesn't have to be you fate. Come learn what The Few can teach everyone else.

What are concrete steps you can take to keep you and your work from being viewed as a commodity? The first step is to recognize what makes you look like a commodity to buyers. The second is to break free of the pack by learning how to highlight your value the way buyers see it while avoiding common traps professionals fall into. We’ll wrap up with tips for implementing your new mindset.

Speaker Bruce La Fetra of La Fetra Consulting will share his insights and expertise regarding this topic.

Reserve your spot here:  http://bit.ly/1QtPl7z