Category Archives: Marketing Your Consulting Business

Discriminate Amongst Customers, and Be Proud of It

Why You Should Discriminate Amongst Customers, and Be Proud of It

Image credit: American Airlines When it comes to employees, or prospective employees, you shouldn’t discriminate. It’s against the law and not good business. But when it comes to your customers, you should absolutely, positively, frequently discriminate. Although we all want to feel that every customer is equal and loved, the fact is that all customers […]

10 Press Release Topics for Consultants

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Press releases are a good way to get instant publicity for your consulting practice and also helps in SEO. Typically, they are e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks who might pick it up and do an article with it.  But I also find them effective for reaching buyers […]

LinkedIn: 5 Big Mistakes People Make On Their Profiles

5 Big Mistakes People Make On Their LinkedIn Profiles

  “I have not failed. I’ve just found 10,000 ways that won’t work.” ― Thomas A. Edison True, that may be inspiring, but it’s terrible advice when it comes to crafting a LinkedIn profile aiming for optimum impact. First of all, you are not Thomas Edison. Second of all, LinkedIn is not the place for […]

Online Marketing For Professional Services May-14 at PATCA

  Sean K. Murphy:  I will be giving a evening workshop May 14 at PATCA on marketing professional services online. This is an interactive session for professional consultants. Prospects gain an appreciation for your expertise and ability to understand and to solve their problems through what you write, what you say, and what […] Click […]

Great Demo! Workshop on May 20 & 21, 2015

Event Details GREAT DEMO! DEMONSTRATION EFFECTIVENESS 1.75-DAY WORKSHOP Brought to you by PATCA member Sean Murphy.  Create and Deliver Surprisingly Compelling Software Demonstrations “Do The Last Thing First” — the recipe for a Great Demo! This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and […]

How To Grow Your Consulting Business

How To Grow Your Consulting Business

CEO and Founder, Human Workplace Everybody is a consultant now, including you. My seventeen-year-old kid is a consultant. You have to be a consultant now, because the old work world is gone. My dad worked for the same company for thirty-five years and retired from that company with a […] Click to view full article

On ‘Serial’ and the Podcasting Phenomenon

On 'Serial' and the Podcasting Phenomenon

Culture A commuter listens to audio through headphones while riding the subway in New York, May 29, 2014. Lucas Jackson/Reuters On Thursday night,  broadcast media enthusiasts, students and journalists sheltered from the bone-chilling February winds by gathering at the New School’s Alvin Johnson/J.M. Kaplan Hall for an enlightening conversation […] Click to view full article

How to Promote Your Consulting Business

How to Promote Your Consulting Business

For many consultants, while they may not view themselves as such, they in effect are entrepreneurs. If they have multiple ongoing contracts, they are a consultant and not a contractor. And making that distinction can be an important one to make. According to David Siteman Garland, the author […] Click to view full article